The welcome offer is a way to get your new lead to make a purchase. This is going to be an inexpensive purchase that has HIGH value. Once, they make this purchase we can better determine how to serve them as we know what they are interested in. It is another puzzle piece of your marketing funnel. A Marketing funnel is a system that helps track the stages consumers or purchasers travel through to eventually make a buying decision (see buyers journey). It also lets you know what your company needs to do to help influence consumers at each stage, such as follow-up telephone calls or sending them positive press reviews or additional offers. The attraction will allow us to stay in connect to guide them through the funnel using strategies that are designed to be effective at each stage.