People unfamiliar with email marketing often wonder what all the fuss is about. Didn’t spam kill email as a marketing vehicle? And if spam didn’t kill it, what about blogs, Twitter and all the other clever ways we can communicate online? Businesses engage in email marketing because it works. And works well.
Why it works
Email marketing works for a variety of reasons…
- It supports sales through other channels
- It allows targeting
- It is data driven
- It drives direct sales
- It builds relationships, loyalty and trust