Raise your hand if you want more website visitors. Yeah, me too.
Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest, Google+ — which helps expose your business to a new audience that doesn’t know you yet.
There are different ways of blogging. One gets you traffic, leads and customers and the other gives you great content on your website.
When done properly blogging:
1) helps drive traffic to your website.
2) helps convert that traffic into leads.
3) helps establish authority.
4) drives long-term results.