The attraction offer is a way to get your prospective client to raise their hand. They stop and check out what you’re offering. This requires an opt-in (their email address) but no form of payment. It is the top puzzle piece of your marketing funnel. A Marketing funnel is a system that helps track the stages consumers or purchasers travel through to eventually make a buying decision (see buyers journey). It also lets you know what your company needs to do to help influence consumers at each stage, such as follow-up telephone calls or sending them positive press reviews or additional offers. The attraction will allow us to stay in connect to guide them through the funnel using strategies that are designed to be effective at each stage.