Book promotion used to rely on the traditional press, using journals and print magazines. The success of a book promotion hinged on getting it reviewed by the right publications. To do this meant spending thousands of dollars on PR firms who had established contacts with elite publications and creating press releases that hopefully caught the eyes of editors.
As an author today, you have an incredible advantage. Not only are there millions of bloggers whose collective audience is larger and more engaged than that of the traditional press, there are also millions of consumers who are just a click away from sharing your work with their friends on Facebook, Twitter and LinkedIn and Pinterest.
If you can make it easy for people to share and get excited about your book, you won’t need to spend a fortune or hope you make the list of some old newspaper that isn’t getting read anymore.
1: Create a Landing Page to get the word out about the book
To help things spread via social media, you need to make it easy for people. Create a special page on your book promo site dedicated to social sharing. The page should contains a short letter from you asking for people’s help to spread the word. Include some prefabricated tweets that people can share with the click of a button, as well as instructions on how to share the book on Facebook and LinkedIn.
When you send emails to your list about the book, always include a P.S. that says something like: “I’d love your help spreading the word about my book launch! Click here to find out how you can help.”
2: Embed a Retweet button in a free chapter of the book
People love a free samples. You can give away the first chapter of your book as an immediately accessible PDF. You can include a button on the dedication page of the free chapter and the final page of the PDF, enabling people to share your free chapter on Twitter.