The truth is, every business needs a website these days. As a speaker, you are your business. How are people going to find out about you, so that you can get hired for speaking events? Traditional marketing and networking events are still great, but people expect that you have a web presence to back it up. Social media sites are great, in fact, I recommend that you have your speaking business on Facebook, LinkedIn and Twitter. I am talking about business pages on social media, not just your personal pages. But you need to go a step further to solidify yourself as a professional. You need a website. A simple one will do, but it is crucial. People need to be able to find you online and check you out. If you don’t have a website for your speaking business, you most likely won’t be taken that seriously.
Here’s what you need on your speaking page:
- Your Mission Statement that clearly states the topics that you speak on
- A biography that focuses mainly on your speaking career and how you cam to be a speaker
- Video clips of you at different speaking events, not too many, but enough to show your style
- Still pictures of you at speaking events
- Places, organizations or causes that you have spoken for
- Relevant testimonials from people who have enjoyed your speaking
The truth is that you don’t have to be the most amazing speaker, but you do have to be professional, prepared and able to hold an audience by keeping them interested. If you can’t prove that you can do this on a simple webpage, do you really think a conference organizer is going to take a chance on you?
Digital Marketing Genie can help you get started on your business website for your speaking business with our Business in a Box. Everything you need to get your business off the ground is included. Contact us today!