Use Press Releases. Whenever you have a big event coming up in your coaching business, or you just want to let people know that you’ve started one, write up a press release. This is a great way to get traffic to your site and let people know about you.
Get on Google. Google accounts for 72% of searches worldwide. You definitely can’t afford to miss out on that! Assuming you have a business location, put that address on Google Maps. You will show up when people are searching for local businesses or how to contact you. Besides your location, you can also provide your phone number, business hours, and even photos for quick and easy access. Upgrading to a Google+ page will provide even more interaction.
Start a Blog. If you have a website, you can easily start a blog just by installing WordPress using a few quick clicks. If you don’t have a site, you can still start a free blog on WordPress.com. Blogging is a great way to attract the attention of your target audience and connect with potential clients on a personal level. Remember that the best blogs provide value. Don’t just load it up with advertisements and empty content. Regularly post free, helpful information and inspirational posts related to your life coach business.
Use Social Media. You know that Facebook, Twitter, Pinterest, LinkedIn and other social sites are a excellent ways to interact with your target audience and those looking for life coaches and coaching-related topics. People want to communicate with brands and businesses directly. This personal interaction develops trust with the added benefit of word of mouth advertising. To take full advantage of this, make sure that you interact regularly by posting updates, links and pictures.
Set Up a Newsletter. When people sign up for your newsletter, you can quickly and directly update a group of people who are actually interested your business whenever you have special offers, new projects, or you just want to send them something uplifting. This is a great resource: you’re talking directly to your target audience. One warning: don’t send too many newsletters or try to oversell yourself. You’ll quickly get flagged as a spammer and this can do a lot of damage to your business.
Join Online Communities About Coaching. If you are a dating coach, for example, join forums and blogs about dating and start communicating with other members. Offer some free, original information based on your expertise. Let them know you’d be glad to help if they’re looking for advice or a coach, then leave a link to your page. This is also a great way to scope out your target audience and see what people are looking for. When you know what people want, you know what you need to be advertising!