Why do you need calls-to-action?
People that are visiting your website need to be guided to the next step that they need to take. When they land on your homepage, on one of your blog posts, or on another page on your website, calls-to-action tell them what they need to do to get more information or get help with something they need.
Don’t just give out free information. In exchange for the valuable information you are providing to them. they’ll need to fill out a form with their contact information. This typically includes their name and email address. The reason for this is, they may not be ready for your services or a free consultation right now, but you’ll still be getting their contact information. Without a call-to-action in this type of situation, you’d likely lose that person as a potential client.
By getting their contact information, you’ll be able to send them emails to keep in touch with them. With email nurturing, you’ll have the opportunity to turn these email contacts into new leads for your business.
What are the components of a good call-to-action?
If you can create appealing calls-to-action, you’ll have a greater chance of attracting new leads and ultimately new customers to your business. Here are some things to keep in mind as you create calls-to-actions:
Variety: Different website visitors will be attracted to different calls-to-action. By having a variety of calls-to-action you’ll be increasing the size of your net. Offer free webinars, free consultations, free downloadable e-books that appeal to the type of customers you want to attract to your business.
Make them pretty: Have an eye catching headline and offer something that the patients you want to attract will value.
Tell a specific action: Your picture should tell viewers to take a specific action. “Click Here,” “Sign Up” or “Download Now” are all great examples. These should also look clickable so that users will click to the page where they can fill out the form and receive the offer.