Trying to get around Facebook’s rules is never a smart thing, you should learn and follow their guidelines, to avoid having to keep redoing your ads.

We all know that there are a lot of shady marketers who are trying to promote lewd or illegal things to minors or anyone for that matter.  Which is why Facebook has rules in place, to safeguard the general public and children especially from being advertised to about things they shouldn’t be seeing.  That’s a good thing.  But there are other business people who aren’t meaning any harm or ill will, but they still get there ads rejected.  Why?

These are a few general reasons:

  1. Must comply with the Facebook Platform Policies
  2. Contests and page posts must comply with Page Terms
  3. No false, misleading, fraudulent, or deceptive claims or content
  4. No management of more than one advertiser or client per ad account
  5. Use of Custom Audiences must comply with Custom Audience Terms
  6. Every part of an ad must be relevant to the product promoted
  7. No audio or flash animation without a user’s interaction
  8. Must include proper use of grammar
  9. Must use symbols, numbers or letters per their actual meanings

Then, there’s also the 20% Rule – This means that your paid Facebook Ad can’t be more than 20% text. Facebook uses a grid based text detection tool with 25 equal sized boxes. Each box represents 4% of the image. If your text appears in any more than 5 of those boxes, your image is in violation of the rules. Try out the tool here.

What’s interesting is that the Facebook Advertising Guidelines say very little about landing pages, but Facebook actually has some very specific rules regarding them. Many advertisers are getting their ads rejected — and even accounts banned — as a result of breaking these rules.



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