Speakers are always looking for ways to promote their services online. The Internet is flooded with information. Even free content has got to be pretty amazing to make an impression on readers these days, who probably have a backlog of things on their “to read” list.
So, start recording your voice instead. You are trying to get hired for a speaking job, right? So why not give visitors to your site, or other sites that you send these audio files to, a sample of what they will be getting when they hire you.
If you follow some of the tips below, you don’t have to do much to produce the content. Secondly, audio has a higher perceived value than simple text. Audio gets your audience closer to you. Speaking to your audience directly, and letting them get to know the sound of your voice, is both powerful and intimate.
What kind of audio can speakers give to their readers?
Here are some ideas:
Get yourself booked on some Internet radio shows and then give away the recordings of some of your interviews. Check with the host first and make sure it’s alright. Make sure the interviews are content-rich and interesting to the listener. If they are just “pitches” about your services, no one will be interested in them.
If you don’t have any interviews coming up, you could set up a webinar on your topic and use the recordings of those. Not only will it be a good promotional activity on the day, but you can reuse the audio as an ongoing give-away gift.
You can also do a live speech in front of a small audience and record that, or record it directly into your PC if you don’t happen to have an audience on hand.
Use your imagination, but make sure you give away at least 15 minutes of audio as your free gift. Some giveaways can have as many as 8 hours of audio, depending upon the subject matter.
How good must the quality be?
If you are recording at home, be sure your audio is recorded and mixed down to MP3 format at a sample rate of 44.1kHz at 16 bits. If your recording is from an Internet broadcast, it will be compressed and the audio quality will be much lower resolution, but for a free gift, that is usually acceptable. Some conference line recordings, however, are at set to such a low fidelity they are really not usable. Do a test run first and listen back to it. If there’s a lot of noise (indicating low bit rate) or it sounds like you have a lisp every time you say the letter “s” (indicating the sample rate it too low), it might not be a wise choice.
If you need help with getting your speaking business off the ground, contact Digital Marketing Genie today for our Business in a Box!