There are so many new email best practices coming into play these days, because this is an ever-changing world we live in. Of course, not every email marketer is sticking to all the new best practices and tips. It’s easier to keep doing things the same way as before than it is for us to make a change, change our habits. But email is a numbers game, where little numbers can add up to big dividends.
As an email marketer, you should constantly be on the lookout for little improvements you can make. Nothing is going to double your open rate overnight, but there are a lot of things that can give you little lifts, which add up.
Below are five proven ways to improve your email marketing results:
- Budget your money appropriately between email and social media marketing. Social media is way more fun (and addictive) than email, but email’s ROI is significantly higher.
- Focus on your new subscribers. You can certainly spend time on reviving and reengaging old subscribers who have been inactive for a period of time. Or…you can focus on getting new ones and engage them right off the bat, while they are still very interested.
- Keep your lists clean. How often does your list get a good scrubbing? Keeping bad and inactive email addresses on your list only hurts your deliverability and reputation. It might pain you to watch your list quantity decrease, but watching your metrics improve will more than make up for it.
- Test your email campaign. Email marketers have countless opportunities to improve incrementally just by making A/B or multivariate testing a standard practice. Why not test something every single time? There are endless factors you could test, including obvious ones like subject lines, preheader text, body copy, and calls to action…even the color you choose for a CTA button can easily be tested. So why not see what works for you, make your email campaign the best it can be.
- Using responsive design on your website and your emails. There has been a dramatic increase in mobile shopping over the last few years. Some people only use phones, never getting on a PC or Mac, so as an email marketer, you have to focus more on mobile. Switch to responsive design; which enables emails, landing pages and websites to be optimized for small smartphone screens, slightly bigger tablets, and even bigger laptop and desktop screens. No matter what device they choose, they should have access to all the same options and information.
These are all pretty easy things to implement, right? And all are worth doing. Put these five practices into play in your email campaign and watch your results improve immensely!