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In the world of digital marketing, a huge piece of the equation that most people don’t understand is content marketing. If you are like most business owners, you aren’t sure how content marketing works or why you should use it. As a business owner, this can put you in a bad spot–unprepared to take advantage of their online marketing potential.

So, here are some things you need to know:

The goal of content marketing is to help your potential customers realize that your product or service is going to help them achieve their goal better than the competitions’.

A few ways to accomplish this are:

Keywords – Your potential customers go to search engines to find answers to questions they have, and to help them solve a problem or meet a goal. They put in keywords or search for trending topics. Based off of keyword research, content marketers can determine which keywords are going to bring the biggest targeted audience to your website.

Blogging – Your blog content should be the focused around these keywords and topics. This way, when a consumer queries a search engine, your keyword optimized blog content will pop up with the answer they’ve been searching for. By providing them with the information they need, you’ll establish a relationship of trust and credibility.

Content offers– Content offers keep website visitors engaged with your website and offer them with a logical next step to take. This premium content should be an enticing offer, usually an eBook, that they’ll want to download. For them to get your free offer, they’ll need to input their contact information into your contact database, usually with a form on your landing page.  Without premium content offers, your website visitors would click off of your site once they finished reading your blog post. Put them on every blog post, you’ll be able to create a list of contacts you can market to in the future and turn into sales.

Email marketing– Once you’ve generate contacts, you’ll want to keep in contact with them. The best way to do this is through email. Send them information that fits in with their interests, needs, and goals. Also use your emails to get them to take another action–purchasing your product or service.

Social media– What a great way to keep up with your current contacts and attract an even larger fan base!  Publish your blog content on social media, share others’ posts, and interact with your fans. This will keep your relationship with them strong. Boosting posts and running promotions in order to increase the number of fans for your brand is great idea, even crucial today. It means more people will receive your content marketing messages.

Ready to improve your digital marketing content marketing? Contact the Digital Marketing Genie to get started!

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